Digital Marketing Scientist

Los Angeles, California, United States | Digital / Technology | Full-time

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Digital Marketing Scientist

RAICES is looking for a full-time Digital Marketing Scientist to join our Digital department. The Digital Marketing Scientist is responsible for bringing strategic thinking to taxonomies, record categorization, tagging, list segmentation, as well as email-marketing experiments and for applying the scientific method to improve our relationships with supporters, activists, donors, clients, communities, and staff. This position reports to the Digital Director and may be based in our Los Angeles office or one of our Texas offices (remote through at least April 2021).

RAICES is a 501(c)(3) nonprofit agency that promotes justice by providing free and low-cost immigration legal services and education to underserved immigrant children, families, and refugees in Texas. We actively advocate for these individuals and do whatever it takes to assist the immigrant community. With legal services, social programs, bond assistance, and an advocacy team focused on changing the narrative around immigration in this country, RAICES is operating on the national frontlines of the fight for immigration rights.

Core Responsibilities:

  • Hypothesizes theories for marketing tactics, conduct experiments to test them, analyze results, and evangelize best practices based on insights from the experiments;
  • Executes, optimizes, and reports on our Paid Media campaigns on Facebook and Google Ads platforms;
  • Owns email campaign scheduling, experimentation, formatting, metrics, and reporting at RAICES;
  • Works with email authors from units across the organization;
  • Owns data integrity and cleanliness in our marketing data systems;.
  • Empowers co-workers to run successful campaigns through our digital platforms;
  • Strategically defines, owns, and evangelizes consistent taxonomies for segmentation tagging (campaign, source, channel, action, etc);
  • Executes targeted email blasts to our lists of activists, volunteers, supporters, donors, and others;
  • Consults and assists others with batch exports and imports between data systems, to advocate for data integrity.;
  • Authors, executes, and formats reports from our digital systems;
  • Creates training materials for co-workers on how to best use digital marketing systems; and,
  • Conducts training sessions for co-workers on our digital marketing systems.

Minimum Requirements:

  • Bachelor's Degree in Computer Science, Mathematics, Statistics, or Marketing, or equivalent professional experience;
  • Minimum 2 years of experience using the scientific method in a professional context; and,
  • Experience running marketing experiments on email blasts.

Additional Qualifications:

  • Expert user experience in one of the following platforms: EveryAction, NGP VAN, Salesforce, or an equivalent large-scale CRM, ERP, or Marketing Automation platform;
  • Proficiency in using and mentoring others in spreadsheet and data analysis software;
  • Comfort with advanced spreadsheet authoring, queries, cross-sheet formulas, filtering, range importing, and chart/graph creation in Google Sheets and Microsoft Excel;
  • CSV file export and import configuration and troubleshooting skills;
  • Basic HTML and CSS; and,
  • Experience with WordPress a plus.

Application Instructions:

Please provide a resume and thoughtful cover letter stating why you want to work for RAICES and how your experience matches each of the qualifications listed. Please include your resume and cover letter in PDF format, and include your full name in the filenames for both. Applications without a cover letter or that are not in the above mention format will not be considered.

RAICES is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, or a record of arrest or conviction. We strongly encourage members of traditionally underrepresented communities to apply.