Social Media Manager

San Antonio, Texas, United States Full-time

Social Media Manager


RAICES is hiring a social media expert and immigrants rights advocate to manage our social media accounts and digital platforms. This person will leverage news events, local opportunities, and trends to build our online presence and voice as a leader in the immigrants rights and defense movement.


The successful candidate will have a command of best practices and trends in social media, online communications, and a proven track record (via analytics) of growing a nonprofit or company's social media presence. The ideal candidate can stay on top of the news cycle regarding immigrants rights, can gather information from our staff and simplify what we do to convey to our base, and will have the dedication to reaching influencers. The Social Media & Digital Content Manager will work closely with the communications team to strategize on effective external communications across all media channels.


The job is full-time and will be located in San Antonio, Texas.



Social Media

  • Explore new ways to engage and identify new social networks to reach target audiences
  • Collaborate with our team and others within the immigrants rights network on relevant sharing of information
  • Build and manage social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant.
  • Write smart and emotionally compelling posts / content for various media (including writing on behalf of program leads and leadership team members)
  • Develop and execute high-impact social media content from ideation through planning, testing, and implementation
  • Strategize, plan, and execute social media campaigns and calls-to-action with an eye to increase actions (online and on-the-ground) and financial support through digital channels.
  • Stay abreast of the latest tools and offerings from social media channels as well as algorithm changes

Monitoring/Analysis & Research

  • Track, measure, and analyze all initiatives to report on social media ROI and measure impact of content
  • Report on effectiveness of campaigns
  • Monitor trends in social media; monitor activities and best practices of peer organizations
  • Maintain editorial calendars
  • Perform research to find articles, stories, resources, or other content that is relevant to RAICES’s engagement and advocacy work
  • React quickly to capitalize news windows of opportunities and drive content through internal channels to get it out in a timely matter
  • Explore new ways to engage and identify new social networks to reach our target audience
  • Respond to community member's comments with flair and tact


Digital Media

  • Create shareable content, images, and graphics appropriate for specific networks to spread brand and content
  • Help create short videos


Qualifications and Experience

  • Bachelor's degree preferred, in related field (e.g. communications, digital media, marketing)
  • 5-7 years of experience in creating social media content with a proven track record in building social media followers, building email lists with strong call-to-action and fundraising results
  • Strong writing skills with attention to detail/grammar
  • Proficiency with Adobe Creative Cloud products, including Illustrator and InDesign
  • Savvy sensibilities in monitoring the news cycle in order to capitalize on timely opportunities for social media
  • Strong organizational skills to manage multiple simultaneous requests to disseminate content
  • Strong grasp of analytical tools including Google Analytics, Facebook Insights, Sprout Social


Skills and Abilities

  • A self-starter hungry for information, adept and efficient at scouring resources on the web, and from a team of policy and content experts, and crafting timely content
  • Experience working in a geographically dispersed network and collaborating with others for results in a matrixed organization.
  • Skilled in taking online communication to support a call to action
  • A social expert who knows each platform and who has hands-on experience posting and engaging across all platform, including growing online fundraising success.
  • Able to stimulate conversation on social media and connect easily with others
  • A creative and quick-thinker who is ready to seize moments of opportunity and able to quickly assess whether a news item will resonate with our organization's followers
  • Someone who thrives in a team environment and who loves to work collaboratively
  • Passionate about protecting birds and the environment

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